by George Purdy

Many people think that hypnosis is just non-scientific hocus-pocus that isn’t worth the investment and won’t be of any real use. However, many rigorous clinical trials have been done over the last decade, with double blind controls, and these prove hypnosis to be a valid and valuable part of the most current levels of medical practice. Don’t see hypnosis skeptically as superstition or quackery, but instead recognize it as the effective medical technique it really is.

An example of the effectiveness of hypnosis is found in studies using it to help smokers who want to quit. In one 42 day trial, a group of smokers were divided into thirds at random. One control third received no treatment. The remainders were either treated by a sham hypnotherapist or a real one. At the end of the study the results were convincing. The group real hypnosis had a 70% quit rate. A placebo effect was ruled out since fake therapy was 26% successful and no therapy was a mere 14%.

Hypnotherapy, a kind of mental health training, uses the power of the unconscious to help people solve the problems in their lives. Although hypnotherapy uses no drugs or invasive procedures, the mental coaches are able to harness the unconscious and redirect it to the patient’s areas of concern. No gimmicks are used, and there are no side-effects

Popular issues dealt with by hypnotherapy are cigarette smoking or other addictions, negative habits, low self-esteem, anxiety, and performance problems. One relatively new incarnation of hypnosis therapy exclusively for the business professional is the performance coach. A business coach assists professionals in improving their professional lives.

These performance coaches specialize on the power of your unconscious to help increase your self-esteem, confidence, speaking abilities and intelligence. While in hypnosis, the performance coach will remind the subjects that they are a strong, authoritative, intelligent and attractive person who can do anything.

A mental coach or a performance coach will also tell the subject that he desires success in his business, in various ways. One sample statement the coach might use is “You have found out that it feels good to work long hours for your company’s success.” The subject begins to believe these statements, and thus really does feel better about working hard. As a result of such hypnosis, the subject finds that he really does possess the ability to solve his own problems. All the coach does is help him learn that.

A successful hypnosis therapy developed in recent years is called the performance coach which helps people in business pursuits attain more success. Hypnotherapy, a kind of mental health training, uses the power of the unconscious to help people solve the problems in their lives. Although hypnotherapy uses no drugs or invasive procedures, the mental coaches are able to harness the unconscious and redirect it to the patient’s areas of concern. As a result of such hypnosis, the subject finds that he really does possess the ability to solve his own problems. All the coach does is help him learn that.

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