Since 1996, Jesse Cannone has devoted his life to helping people reach their fitness goals. He is especially interested in the rehabilitation of people who’ve suffered things like stroke and Parkinson’s disease, so in the process, Jesse has become quite the expert in back pain treatment. He founded The Healthy Back Institute, he has also authored several publications to help people with both pain and fitness issues.

Jesse Cannone has contributed to a number of reputable magazines and websites including eDiets.com and “Men’s Fitness”, and he’s the author of the bi-monthly newsletter called “Get Healthy and Fit News”. He also wrote “Burn Fat Fast” and the “Lose the Back Pain System”.

Fitness isn’t where Jesse got his start. In fact, it was his poor self image that led him to body building. After realizing how much fun he was having, he decided to become a certified fitness trainer to help others. For a while, he worked as a trainer in gyms, and then later he also sold informational fitness books, eBooks, and audios.

After topping out in the gym trainer career path, Jesse Cannone decided to venture out on his own. Unfortunately, this was only days before the Tragedy of September 11th happened. All but one of Jesse’s regular clients left. He was left with minimal income and maxed out credit cards. As luck would have it, the book “Multiple Streams of Income” was knocking as Jesse’s door.

Jesse didn’t have a business background, but after reading the book, he decided to take the plunge with a $5,000 how-to course. He knew he needed to find money fast because he had a wife and seven children to feed. His plunge did the trick, and he never looked back. Now he has many successful businesses.

Doing what you love has been Jesse Cannone’s advice to others for years. You won’t be happy with yourself or reach your full income potential if you’re not enjoying what you do. Who knows? Perhaps you haven’t found your passion yet. If you asked Jesse 20 years ago what he’d be doing today, fitness probably wouldn’t have crossed his mind.

Doing what you love means doing something fun. Just because Jesse enjoys fitness doesn’t mean he enjoys walking on a treadmill. Almost anyone would consider that boring. Fitness involves so much more like mountain biking, roller blading, or boating. Perhaps your passion is helping others? If so, don’t get a boring desk job at your local community center. Find something that lets you get your hands dirty, so to speak.

Don’t approach your problems as if they’re obstacles. Problems should be seen as solvable challenges. It doesn’t matter whether your problem is getting into shape, providing for your family, or figuring out your true passion. Face the challenge, educate yourself about it, and enjoy life to its fullest!

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